Surrey Art

Promotional Video Interviews & Company Documentary

INDUSTRY

Culture & Education

YEAR

2019

SERVICES

Company documentary, Promotional video interviews, Scriptwriting, Strategic Communication, Videography

Project Description

Surrey Arts offers support, tuition, and advice to people interested in music and arts. Their primary goal is to make arts-related activities accessible to all, enriching the lives of their community. A wonderful initiative but that needed a push to be heard by the main stakeholders of the area. Luckily, Togada’s live action team was on the case, determined to bring to Surrey Art’s cause all the attention it rightfully deserved.

What we did

Surrey Arts is for everyone: teens and children tipping their toes in the world of creativity, established artists looking for a place to call home,  young adults trying to pick up a new craft.  Tickling the imagination of such a diverse audience can be challenging, especially when touching on something as personal and subjective as artistic sensitivity. We wanted to highlight our client’s vision while celebrating their role in the creation of a lively, thriving community. And what is more inspiring than an outstanding example? This is why we created a documentary series to recount the successes of its many, many members.

Output

The video series did not only celebrate the outstanding work of Surrey Arts, but it also helped them dramatically expand their reach. Thanks to our coverage, the conversion on their marketing campaigns grew by an outstanding 20%! We are proud to have contributed to their growth, as new members, partners and donors took part in this beautiful project.

We wanted to highlight the great work and programmes we run at Surrey Arts with a series of films representing our different groups. The team at Togada were responsive to our needs and created films that supported the range of activities we provide. They made those being filmed comfortable and made the process smooth with clear objectives of what we wanted to achieve and what they would deliver. The films have been well received and are a great way to present Surrey Arts.

Dan Brown

BUSINESS DEVELOPMENT OFFICER

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