Creating a new 3D character felt a bit like giving birth. We took Prezzogiusto’s ideas, values and identity, and transformed them into a moving and (virtually) breathing being. After all, there is a lot to consider. Merging research, analysis, and design, we carefully curated every aspect of the Prezzogiusto ‘s Iconic Fox, from its bubbly personality, the pattern of its scruffy fur, the creases in its shirt and, of course, its tiny adorable paws (sorry – it is just too cute!).
The Fox did not only communicate Prezzogiusto’s values, character, and ideas to its existing target and customer base, but it also drew in an unexpected new audience! A new star is born, and this is only the beginning. Stay tuned to watch new performances on all the major Italian TV channels!