Istituto Freud’s approach to education is groundbreaking and unique. While its rich formative offer is one of their main strengths, it could be hard to explain to a public used to a more traditional and standardised teaching approach. We needed a video that was not only direct, accessible and informative but also able to grab the attention of both prospective students and their parents. Our creative team succeeded, delivering a seamless animated video in 2D able to effectively illustrate all the wonderful possibilities offered by the institute.
Thanks to our video, young bright minds from all over the north of Italy discovered Istituto Freud and joined the hundreds of students already enrolled in their programmes. Furthermore, the creative process helped the school to better articulate their value and offer, dramatically improving the quality of its branding and marketing material.
